Make your course more discoverable with SEO keywords.
Optimizing your Course Landing Page (CLP) for search engines is crucial for long-term success. It helps you reach the right learners, improve your course’s ranking on Google and Thkee, and boost clicks on your CLP—ultimately increasing enrollments.
Three steps to choose the best keywords:
Understand Your Audience – Identify search terms your target learners would use.
Select Your Main Keyword – Focus on the core topic (e.g., Python, wedding photography).
Generate Related Keywords – Use tools like Keyword Surfer to generate relevant keyword ideas.
After that, consider:
Which web pages appear at the top of the search results? Tip: Focus on keywords that align closely with your course.
How are the top course titles structured? Look for common keywords and patterns.
What makes you want to click on certain results?
How does your course stand out compared to others?
Once you have gathered a strong list of keywords and insights about your competition, you’ll be ready to move on to the next phase—fine-tuning your Course Landing Page with the right keywords for maximum impact!
