Ready to grab attention? Let’s guide you, second by second, to craft a captivating promo video for your Thkee course!
Think of your promo video as the trailer to a blockbuster movie—short, snappy, and designed to hook your audience. In under two minutes, this video will appear on your course landing page, giving potential trainees a sneak peek at your content and teaching style.
We’ve analyzed hundreds of promo videos to uncover what truly works. Here’s how to create a standout video:
First 3 Seconds: Start with your course image or brand slide—let the learners adjust their settings while grabbing their attention right away.
Next 20 Seconds: Introduce yourself! Tell trainees in one powerful sentence why you’re the perfect instructor for the course. Pro tip: Speak directly to the camera, even if you’re just using your phone!
Next 20 Seconds: Show the benefits. What will learners achieve after completing the course? Focus on the specific skills they’ll master, not just general concepts.
Next 20 Seconds: Outline your course’s learning objectives. Give a quick list of what trainees will learn—no need to dive into details here!
Next 15 Seconds: Describe your ideal trainee. What roles do they play? What are their goals and challenges? Make it clear how your course can help them succeed. For example, “This course is perfect for engineers seeking a fast-track understanding of project management.”
Last 10 Seconds: Close with a thank you and a call to action. Invite them to sign up or explore free previews!
Pro Tips:
Keep it under 2 minutes.
Aim for a sweet spot of 90 seconds.
With this formula, you’ll create a promo video that not only attracts attention but also turns viewers into eager learners!
