Guide to create promo video

Create the perfect preview of your course

Guide you second by second to create eye-catching video previews!

A course preview is like a short movie for your course. It is a video of two minutes or less on the course landing  page that helps trainees understand what you are going to teach and, most importantly, how to explain the topic.

We run tests and look at hundreds of course previews to discover what makes a video preview more catchy. Thus, here is a step-by-step guide on how to make your video effective. 

First 3 seconds

Course Image Placeholder

Start with a slide showing the image of the course or your brand.

Allows time for trainees to zoom in on the video player and adjust the volume.

Next 20 seconds

Instructor’s welcome and introduction

Tell the trainees why you are the right instructor for the course you are offering in one sentence.

Tip: Try to enter clips while talking directly to the camera. When necessary, you can always use the camera on your phone.

Next 20 seconds


List the benefits of the course and what the trainees will be able to do after completing it.

Provide the trainees’ examples of specific skills they will gain, rather than the abstract concepts.

Next 20 seconds

List of main learning objectives

Explain how the course is designed and list the main topics you will cover without description.

 Just make a list of what you will teach without any deep details..

Get an update on Learning Objectives

Next 15 seconds

Perfect description of the trainee

Persona Generator: Consider the three aspects below to help determine the ideal trainee personality for the course.

Roles: What are some of the roles this character plays in their professional and personal lives?

Hopes and Fears: What are some of the goals this character wants to achieve? What causes anxiety for this character?

Challenges: What challenges does this character face when trying to achieve their goals?

Results: “This course is designed for engineers who want to understand the basics of project management, without going the long road to certification.”

last 10 seconds

Thank you and a call to action

For example:

Ask the trainee to sign up for the course or choose one of your free previews, if they want to explore more.

Our top tips:

Make sure the video is less than 2 minutes long. 

90 seconds is perfect!

مقالات ذات صلة

Before you begin recording

Please review these requirements before you start registering your course Video Quality Test We will dedicate a special article later on the registration process, but for now we would like to highlight our video quality testing service. You can now have a review on your video, send it to us

عرض المزيد

Set up your recording space

Setting up your recording space effectively is one of the most crucial things a teacher can do. This is done to ensure that students and learners have an excellent learning experience while taking your course. Learners must be able to view and hear your course without being distracted by things

عرض المزيد

كن من الأوائل واستفد من مزايا التسجيل المبكر

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