To enable instructors to provide students with courses that meet their needs, our global staff is committed to learning as much as possible about our students. Since learning is an ever-evolving process, our team regularly innovates and tries new things based on what training course participants require. To generate recommendations for individualized learning, we leverage the data we have on millions of other trainees' purchasing habits and their interests. Our marketing team sends emails, push notifications, site announcements, and promotions based on the data we have about students and their spending patterns.
Here are some of the promoting techniques we use to arrive at our target trainees.
Worldwide seasonal campaigns
The average person might not be aware of when summer holidays begin around the world or when the festive season is celebrated—but we do! Thkee’s marketing team will elevate your course’s visibility through strategically timed seasonal campaigns across the world. These campaigns are designed to align with key educational trends and holidays, ensuring that your content reaches learners when they're most engaged and ready to invest in their education.
Advertise on some famous websites
We leverage high-traffic websites and platforms to showcase your course to a broad audience. By advertising on popular and relevant sites such as Facebook, YouTube, Google, and more, we ensure that your course captures the attention of potential students who are actively seeking to enhance their skills and knowledge. You don't have to do this since we have a team of professionals who focus on making sponsored advertisements on relevant platforms.
Benefit from our deep knowledge of trainees’ interests
With Thkee’s deep understanding of learner preferences and trends, we tailor our marketing efforts to resonate with student interests. By tapping into these insights, we position your course in front of those who will find it most valuable, maximizing its relevance and appeal.
When a new learner visits Thkee for the first time, they’ll immediately discover courses tailored to their interests. Initially, if we don’t have much information about them, they’ll see popular or top-purchased courses. As they browse the platform, search for specific topics, watch promo videos, or add courses to their wishlist, our system starts making personalized recommendations. These suggestions are driven by their behavior on Thkee, and they’ll receive course recommendations via email, on the platform, and even across other sites, ensuring they never miss out on content that resonates with them.
